Tranforming Your Agriculture Dream
The role of Farm Mom is more comprehensive than bringing a meal to the field. The face
of agriculture is transforming. Midwest Farm Mom of the Year, Cheryl Day will inspire your members to conquer stereotypes and achieve
success through hard work and perseverance.
Defend Your Common Sense
The current trend in government is to base legislation and
regulations on information built on emotions, not well-documented sound science or proper economic analysis. It is essential that
the actual producer become a reliable and creditable source for the general public, legislators, and government officials.
Unleashing
your passionate voice
Emotional gimmicks are used by Anti-Ag groups to tug at the heart strings of non-believers. The myths about agriculture
can spread like wildfire. It's essential that the story of agriculture is told by actual individuals who work the land or tend the
animals. Let Cheryl help your members find their passionate voice.
Smart Media the Agriculture Style
Are you wondering what all the hype is about tweeting and updating your status on Facebook? Do you think it is not necessary to tweet what you are doing when you can gather all the useful information at the local coffee shop
or by hanging out at the grain elevator? Everyday millions are discussing agriculture online. If actual farmers are not present
for the online discussion then a simple mislead statement can lead to outlandish campaigns against the practices of agriculture. Step outside your comfort zone and join the discussion.
The most valuable asset of an organization
is its members. It is important for each organization to take a serious look into creating a nurturing environment for their members. Learn how to identify the talent of your membership, cultivate their hidden talents, and give them the confidence to lead. Secure
your organization’s future by letting Cheryl unlock the potential of your members.
Speaking to the media can
be an unplowed field for most individuals. Unfortunately with all the false information being publicized, it is essential today
that the right message is being told. The most powerful message is best articulated by an actual agriculture producer, not an association’s
staff person. Gather the tools to formulate a precise message, in a language the general public can understand.
You
have 5 minutes to tell your message to a lawmaker. What would you say? Cheryl will walk you through the Do’s and Don’ts of speaking
to lawmakers, testifying in a hearing, and building a relationship with governmental officials. Gather insightful tips on how to organize
a seamless grassroots effort to accomplish the goals of your organization.